 |
Travel,
Tourism, and Recreation Resource Center
at Michigan State University
Celebrating 22 Years of Service to
Michigan's Tourism Industry!
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| Michigan Tourism Business: A Look Back |
A Collection of Editorials by Editor-in-Chief, Dr. Donald F. Holecek; Director of the Travel, Tourism and Recreation Resource Center; and Professor in the Department of Community, Agriculture, Recreation and Resource Studies at Michigan State University 01-26-06 – Developing a Plan for Michigan's Tourism Industry: Progress Report #1 - Don Holecek takes a look a back at how Michigan's tourism industry fared in 2005 and makes a case for why now is an opportune time for the industry to pull together and develop an integrated plan for the future. 12-09-05 – Michigan Tourism Strategic Plan: A Proposed Project - Don Holecek introduces the concept of a coordinated development plan BY Michigan's tourism industry FOR Michigan's tourism industry. 10-05-05 – Collective Wisdom - Don Holecek writes that maybe now is the time to link our individual insights, instincts and problem solving abilities to address the challenges facing Michigan's tourism industry. 07-13-05 – Confronting Reality – Don Holecek takes a closer look at the state of Michigan's tourism industry and comes to the conclusion, "It is amply evident that all is not well with Michigan's travel and tourism industry. In the past, when this industry has encountered downturns in business, we could assume that business conditions would improve in a year or two, and all that we needed to do was to 'ride out the storm.' This time things may be different." 04-20-05 – Jobs, Jobs, and Quality Jobs – Don Holecek writes about the many high quality tourism industry jobs in Michigan. 02-12-05 – No Pain, No Gain for Michigan’s Tourism Industry – Don Holecek takes a hard and thoughtful look at what needs to be done to put Michigan's tourism industry back on the road to sustainable growth. 11-24-04 – Numbers and More Numbers: What Do They Mean? – Don Holecek shares some interesting numbers with you and attempts to piece them together to see what they might mean for Michigan's tourism industry. Hopefully, when combined with your own numbers and experiences, you will find additional meanings in and applications for these numbers. 10-27-04 – Proposal 1 – Where’s the Meat? – Don Holecek reviews Proposal 1, to be listed on Michigan's ballot on November 2, from an economist's perspective. To learn more about the issues behind this initiative, as well as to view links where you can learn more about Proposal 1 and where you can view a copy of the ballot you will see at your precinct on voting day, click the link below. 09-30-04 – How Are We Doing? Does What We Invest in Promotion Matter? – Don Holecek takes a close look at how Michigan's tourism industry is doing and shares a few relevant findings from recent Travel Industry Association of America publications. He also discusses whether what we invest in promotion really matters. This may be his most interesting editorial to-date and is a must-read for anyone running a tourism business or working in the state legislature. 08-18-04 – Weather Matters to Tourism Industry Profitability & Policy Formulation: The Case for Changing Michigan’s K-12 School Calendar – After a busy summer of project work and vacation time, Don Holecek writes an editorial explaining why post-Labor Day school starts would benefit Michigan’s tourism industry and the State. 05-14-04 – This One’s for You – Don Holecek writes about what the Michigan Tourism Investment Forum is all about, what he hopes it will accomplish, and why many of you should consider attending this event. He also offers a special discounted rate for Michigan Tourism Business Readers! 03-31-04 – Tourism Potpourri – Don Holecek writes about a potpourri of tourism-related issues, ranging from the outlook for Michigan tourism in 2004, the impact of rising gasoline prices, the investment generated for the state as a result of Travel Michigan's advertising campaigns, and the re-emergence of Canadian tourists as a target market. 02-24-04 – Teaching the Teacher: A Closer Look at Destination Marketing – Don Holecek takes a closer look at the marketing of tourism destinations by reviewing a paper written by graduate student, Kudzayi Maumbe. His editorial examines the evolution of the focus of tourism marketing, the relevance of marketing research, the importance of understanding how tourists make purchase decisions, how to determine an advertising budget, and how to allocate those promotional dollars. 12-23-03 – Issues Concerning Racino Development in Michigan – Don Holecek writes about the issues concerning "racino" development, which could occur if the Michigan Senate passes a series of bills that would permit video lottery terminals (VLTs) to be installed at the seven horse tracks in southern Michigan. 11-22-03 – A First Look at Prospects for the U.S. Travel Industry in 2004: Highlights from TIA’s annual Travel Marketing Outlook Forum – Don Holecek recently returned from TIA's annual Travel Marketing Outlook Forum in Austin, Texas. Hence, he's chosen to focus this month's editorial on the key issue discussed at that conference: prospects for the U.S. travel industry in 2004. He reviews attractive market niches, trends, and a forecast for the economy and the U.S. travel industry in the upcoming year. 10-13-03 – Where Have All the Big Spenders Gone? – Don Holecek writes about where Michigan's big spending tourists have gone and what might be done to stimulate tourist spending within the state. 08-29-03 – Agriculture and Tourism—Changing Industries in Michigan – Don Holecek writes about the growing interdependency between agriculture and tourism in Michigan, while he questions how we can make them both bigger—together. 08-01-03 – Michigan Tourism Business Goes “Lite” – Don Holecek writes about the necessary decision to reduce the contents of Michigan Tourism Business and introduces new opportunities for sponsorship and advertising in this publication. 07-03-03 – Deflation—Why Should Tourism Businesses Worry? – Don Holecek writes about economic deflation and why tourism businesses should worry about it. 06-12-03 – Fiscal Year Challenges and Opportunities – Don Holecek discusses the fiscal year challenges and opportunities currently being faced by the Travel, Tourism and Recreation Resource Center at Michigan State University, as well as the programming changes you can expect to see as a result. 05-05-03 – Changes Coming: Where to Next? – Michigan State University's tourism programs are facing some major transitions in the upcoming months. Dr. Joe Fridgen, a former Co-Editor-in-Chief of Michigan Tourism Business, shares some of the latest news with you. 03-28-03 – The Guns vs. Butter Dilemma: Implications for Michigan’s Tourism Industry – Don Holecek and Joe Fridgen, the editors-in-chief of Michigan Tourism Business speculate about what the implications of U.S. military action, joined with a less than robust national economy, could mean for Michigan's travel and tourism industry. Their editorial this month concludes with a few recommendations to help Michigan "capture a bigger share of a growing travel market." 02-07-03 – Michigan’s $3 Billion Travel Trade Deficit – MSU researchers estimate that Michigan's economy currently has an annual trade deficit in travel of nearly $3 billion dollars. This deficit costs the state jobs and results in lost business profits and tax revenues. It is also definitive evidence of an industry facing major challenges. 12-20-02 – Best of Times and Worst of Times for Michigan Tourism – Don Holecek and Joe Fridgen discuss the current state of affairs that they describe as the best of times and worst of times for Michigan's tourism industry. 11-26-02 – Travel: The Luxury Product – Read what Don Holecek and Joe Fridgen have to say about the luxury travel market in Michigan, in light of information recently published in the "Diversity in America" supplement to American Demographics magazine. 10-29-02 – Geo-Tourism: The New Hyphenated Tourism – Don Holecek and Joe Fridgen write about geo-tourism, one of the newest forms of "hyphenated tourism." Join them for a review of geo-tourism as it was presented earlier this month at the Travel Industry Association Outlook Forum in Florida. 10-02-02 – Rules Yes, But… – Don Holecek and Joe Fridgen write about how rules and regulations offered up by tourism businesses may reduce visitor experiences. They question whether all the regulations which exist today are really necessary. 09-05-02 – A Look Back at the Past Year – Joe Fridgen and Don Holecek reflect on the impacts of the past year on Michigan's Tourism Industry. 07-29-02 – Those Lazy, Hazy, Crazy Days of Summer – Don Holecek talks about how to market Michigan tourism businesses in the volatile summer of 2002. 06-28-02 – Potential Merger Could Affect MSU Tourism Activities – Don Holecek and Joe Fridgen talk about some potential changes that could affect tourism research and outreach activities at Michigan State University. 05-23-02 – Reader Response to the Inaugural Issue of Michigan Tourism Business – Don Holecek and Joe Fridgen share with you a review of how our inaugural issue of Michigan Tourism Business performed and was received by the industry. 04-17-02 – New eNewsletter for the Michigan Tourism Industry – Welcome to the inaugural issue of Michigan Tourism Business, the industry's new source for tourism data, trends, and online training!
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